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Job Opening details:-
Company Name :- Abbott Laboratories
Position Name :- ASCENT: MARKETING PROFESSIONALS LOOKING TO RETURN TO WORK
Company Location :- Mumbai, Maharashtra
Job Category :- Jobs in Mumbai
Full Job Description :-
Diversity is ingrained at Abbott. As a global company, it’s built into our worldview, workplaces, suppliers and partnerships.
The Abbott Second Careers Engagement (ASCENT) Program aims to strengthen our diversity commitment by providing second career opportunity to veterans and women returning from career breaks. ASCENT aims at empowering these professionals with relevant opportunities and providing the required support and flexibility to ensure a seamless transition.
If you are a Marketing Professional looking to return to work after a career break, please apply on the link and we will be in touch with you.
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
Achieve top-line, market share and bottom-line targets for the brands assignedWork effectively with creative agencies as partners, to develop differentiated and impactful brand campaignsEnsure quality and timely delivery/execution of campaign collaterals/inputs/activities to field forceAnalyze market conditions and forecast sales on a regular basisMonitor ROI on brand strategiesMonitor competitor activitiesConduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.Develop and implement Annual Operating Plan for brand portfolioUndertake fieldwork to capture insightsEffectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategiesActively drive engagement with sales team – conduct CSM and other sales meetings to drive excitementEnsure quality and timely delivery/execution of campaign collaterals/inputs/activities to field forceEffectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.Lead Divisional initiatives which are of significant impact to the business / organizationBuddy to new brand managers in the teamMentor/Guide to management trainees in the team
Graduate in Science / PharmacyMBA/PGDBA in Sales and Marketing
Pharmaceutical brand management experienceAdditional exposure of sales preferredExposure to managing Key Accounts / dealing with Key Opinion LeadersExperience in managing new launches
Excellent Communication SkillsFunctional & Technical Knowledge on therapy areas owned and other therapies in the divisionDemonstrates creativity, innovation and drive for resultsAbility to influence, lead and work with cross functional teamsAnalytical skills and Good Financial AcumenStrategic thinking, Problem solving and decision making skillsPlanning and organizing skills for short term and long term.Time management and multi-tasking skills
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