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Job Opening details:-
Company Name :- Codepaper
Position Name :- Digital Marketing Executive
Company Location :- Surat, Gujarat
Job Category :- Jobs in Surat
Full Job Description :-
Responsibilities· Plan, execute, manage, and optimize Paid Search and Social channels campaigns that align with business objectives· Take lead on building ads, and copy, as well as coordinating the creation of landing pages, creatives, and other needle-moving assets that increase conversion rates and the overall performance of your campaigns· Create and monitor A/B test engaging, relevant ad copies and landing pages to improve key metrics, learn more about customers and identify more impactful tests· Conduct and review key trends, keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics· Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements· Create cross-publisher strategies across Facebook/Instagram, Linkedin, TikTok, etc· Conduct thorough testing through ongoing review and optimization of full customer journey to ensure flawless campaign setup, reduce CPA and ensure goals are being conquered· Work closely with Marketing Team to generate cohesive strategies and executions across platforms and ensure the best results while finding new opportunities for growth and innovation· Stay up to date with new & upcoming marketing rules, regulations, trends, tools, and applications. Identify and communicate issues when they ariseRequired Qualifications· 1-3 years experience in performance marketing, online advertising, media buying, lead generation· Thorough understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROAS, ROI, LTV)· Proven and strong skills in ad copywriting. Ability to balance assignments while maintaining a flexible approach· Prior hands-on experience in Google Tag Manager, Google Analytics, paid social business manager accounts· Team-oriented mindset and positive attitude· Highly proficient verbal and written communication skills.· Advanced computer skills and proficiency in Microsoft Office· Strong technical aptitude or willingness to learn· Strong interpersonal skills for interacting effectively with key internal and external contacts· Judgment and resourcefulness to solve problems independentlyBenefits:Dental careExtended health carePaid time offVision careJob Types: Full-time, Regular / PermanentSalary: ₹116,711.00 – ₹392,759.00 per yearBenefits:Flexible scheduleHealth insuranceSchedule:Flexible shiftSupplemental Pay:Performance bonusExperience:Digital marketing: 1 year (Preferred)
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