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Job Opening details:-
Company Name :- Oxedent Technologies
Position Name :- PPC Executive
Company Location :- Salt Lake, Kolkata, West Bengal
Job Category :- Jobs in Kolkata
Full Job Description :-
Salt Lake Sector V, Kolkata
Permanent & Full Time
We are looking for the perfect candidate to manage and develop the company’s pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget, and also manages internet pay-per-click advertising campaigns including the strategy, reporting, implementation and analysis of ad performance.
Responsibilities and Duties
Launching and optimizing PPC campaigns
Monitoring budgets and overseeing ad campaigns
Tracking KPIs and producing useful reports for management
Should be well-versed in principles of search engine marketing (SEM), display advertising and paid social.
Must ensure our online marketing efforts have the highest possible return on investment (ROI.)
Experience in data analysis and reporting
Create goals, custom reports using Google Analytics.
Analytical thinking with strong math skills
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Keyword and audience persona research
Adjust bids and budget to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management using Google data studio/databox
Write attractive and concise copy for adverts and landing pages
Suggest and develop new campaigns across multiple channels
Find ways to reduce the risk of click fraud
Creating, developing & implementing effective paid search and social strategies
Ensuring that campaigns are aligned clients’ marketing objective across multiple channels
Involvement in Team Projects
Where relevant, data administration in Google Drive
Strong understanding and hands-on experience on Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics.
Very good written and verbal communication skills should be able to speak fluent English
Highly organized individual with the ability to deal with complex campaign issues and deadlines.
Google Ads certified
Working knowledge of Microsoft suite (Excel, PPT) and Google spreadsheets, docs & slides.
A team player
Should be able to explain campaign-related issues to the client and team lead
Full time, Kolkata (Salt Lake Sector V)
True to start-up life, days are busy and the hours are long (typically 10 am – 6:30 pm)
We ‘work hard, play hard’ and are looking for a PPC Executive with this mentality.
Lots of food. We are an office of avid foodies
Attending exciting events in the Digital Marketing field
Great work social life
Working with friendly senior managers and colleagues
We are looking for exciting, dynamic individuals that will ‘hit the ground running’ and become a key asset to our growing team.
As such, to apply for this role please send the following to email@example.com and cc firstname.lastname@example.org
A cover letter: Include relevant knowledge/experience and reasons why you would be a good fit for the role.
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